Why should every hotel be using Google Hotel Ads?

Google Hotel Ads allow you to be right up there (with your best rate!) beside the OTAs when someone initially Google searches for your hotel. The increase in customer visibility from this exposure cannot be underestimated. As well as benefiting from more direct bookings for low acquisition costs (the dream), you can also use customer data gleaned from Google Hotel Ads to better understand your customers and develop personalized remarketing strategies.
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